Join Me as I Talk to Dean Graziosi About Starting Your Dream Business

Look, growing a business is not for the faint of heart. If it were, more of us would be doing it. I know I certainly didn't learn anything about starting a business in school. I was trained how to get a J-O-B. "Here's how to get hired," not "Here's how to create a business that could hire others one day."

So back in 2015 when I was first starting my business, I quickly realized I was in way over my head. I didn't know the first thing about how to make it work, make it last, so I was looking for any and every resource to help me support myself and keep myself going. What I really needed was someone who's been there, done that—who's grown an actual business—to teach me. And one of the books I grabbed to learn was Dean Graziosi's book, Millionaire Success Habits.

At the time, I cringed at the word "millionaire", but I saw an ad from Dean talking about changing your life, and I was like, "Uh, this is what I'm trying to do!"

The book did, indeed, change my life. It helped me get where I am today.

I was so fortunate to get to talk to Dean recently all about starting your dream business, particularly the five habits in his book that had the largest impact on me personally.

This interview has been edited for length and clarity.

Dean Graziosi on Defining Happiness

Nicole: Dean has been a mentor of mine for almost 10 years, though he did not know me. Dean, you're what I'd call a self-made man because you started from the bottom, built your own business, and now you've made your business all about helping other people do the same kind of thing. It's amazing.

Dean: I have to say for those of you who follow Nicole or work with Nicole, it has been such a pleasure to get to know you over the last couple of months. We've had the chance to spend time together in person, be on Zoom calls, and do some really cool stuff; and watching your evolution as you come to life like you have and inspire through your actions, inspire through your heart... It allows people to see what's possible, and sometimes it takes someone to just forge the path, a chapter ahead, a month ahead, to bring people with you. You faced challenges. I faced challenges. It's not that we're any better than anyone else. In fact, I guarantee you there are people out there who are smarter and more determined. Sometimes they just need a hand up. Sometimes they just need to crush those old, limiting beliefs. Sometimes they just need the next-best step.

Nicole: When I read Millionaire Success Habits, what hit me is that what really matters are the little things, the minute commitments, not one grand thing. So today, what I want to do is go through my top five of these commitments that you outline, talk about how they helped me, and then have you break them down for us.

The first one I read that really impacted me is to define happiness for yourself. I'm a mom of four, so my first requirement to be happy back when I was starting my business was having time with my kids. When they were off school, I wanted to be off. My second thing was selling something that I truly believed in. My third one was having no more financial stress. I was so tired of money stress. Something you said in your book that hit me so hard is that some of us feel a tension about having money. I felt ashamed to even say I wanted more money for my family, but I realized we were stressing ourselves out because of the lack of money.

Those three things literally shaped my life. In your training back in 2019, you brought us through an exercise to find our whys. Can you bring us through a little exercise like that to help us find happiness? 

Dean Graziosi on Our Relationship with Money

Dean: There's a lot to unpack there. Number one is that relationship with money. Our definition of money can freak us out, but I guess the question I would ask is: Does money solve problems? I would just really think about that. Does money solve problems? Fact is, when we first hear that, we're like, "Not really." No, no, no, I'm not saying, "Does it supply happiness?" Please hear me on the differentiator of the two. Does money solve problems?

If you have more money, could you make sure that your parents, who are still working or have a horrible retirement plan, are taken care of? Could your spouse, who's in a job that's been killing him, retire? Could money solve problems for people in need or your church? Could money allow you to get out of something that doesn't serve you? Could you feel more confident or spend more time with your children?

When we look through that lens, our perspective changes. Wanting money isn't greed. When you're on an airplane, it says put your oxygen mask on first and then other people. That's really what money usually does. Most people don't go for the Lambo and the Ferrari and the million-dollar watch. They're like, "No, I got myself safe. I put my oxygen mask on. I'm there for my kids in the summer. I've created something that's magical."

Your oxygen mask is on, and then what do you do? You start giving it away and helping people you love, and you say to your husband, "You know what? It's time for you to quit the job too. You could be home with the kids, as well." The fact of the matter is, money earned ethically not only enlightens your soul, it allows you to impact others. One thing I heard that I thought was fantastic is: "If you think money doesn't solve problems, then you haven't given enough away yet." And I just I love that.

Dean Graziosi on Allowing Ourselves to Be Happy

Dean: We all have our own journey. My parents split originally when I was three; they married nine times to different people. I moved all over and I was just running away from craziness as a child—different stepdads, stepmoms, stepbrothers, stepsisters, different homes, step-grandparents.

I just wanted money so I could control my decisions. That's a fact. If you take nothing else from today, I want to share this: I remember for years saying, "When I finally get successful, then I can allow myself to be happy." I thought the happiness was attached to the outcome.

Duh! Obvious. You're all going, "No!" but your brain does that to you. I'm partners with Tony Robbins, for God's sake. I think of this stuff every day of my life, and still I fall into this trap of No, but when I can exhale..., when I could be with the kids in the summer..., when I could garden for a living and impact others...

When, then I can allow myself the happiness. At 55 years old, thank God, I figured it out, but I didn't figure it out till probably my 40s. We can be happy in this very moment and just be happy that we're on a journey, that we're going to accomplish our goals and hit our success.

I know it sounds like a tiny nuance, but I believe if you can find the happiness today, the success will come exponentially faster.

Nicole: Totally. I saw this video of a marathon runner at the end of the marathon, and they said, "I just figured this out. The marathon's actually the celebration. It's all the training that's the marathon."

Dean: Oh, so good. So good.

Nicole: That's business, right? It's the getting up and doing a little bit every day. That's the marathon. You're running a marathon every single day you get up to do that, so you're not waiting until one day or one moment. It's every little moment on the way.

Dean Graziosi on Becoming Successful

Dean: This is going to sound really positive, but life is going to happen. People are going to let you down. You're going to try something new, and a best friend is going to call you and say, "Oh, you're trying that, Nicole?" You're gonna have a friend not talk to you anymore because you're trying something new. Disappointment is going to happen. You're going to try stuff and fail. How's that for being positive here?

The point of it is, it's not about if those things are going to happen. It's how armed are we? What level of armor and tools do we have at our fingertips to continue to move forward?

For me, we're talking about the 7 Levels Deep, the 7 whys. That has been my grounding force for almost 20 years when things go sideways.

Listen, when people say, "I can't wait to get successful so I have no more problems," that is so funny. I have 300 employees now. I have four companies that I help run. I own a part of 15. I have four kids, as well. I'm trying to juggle all that and still be the dad when they look up at tennis practice who's there going Yay!

Problems don't go away. In fact, it should be the opposite: You should be looking to be better at solving bigger problems. If I'm sitting at a table with successful people, I know the wealthiest, happiest person at that table solves the biggest problems—hands down, winner every time.

So instead of saying, "I don't want problems," say, "I want to solve bigger problems." So how do you find the courage to solve bigger problems? Move forward when you're scared, move forward when your husband thinks you're crazy, move forward when your friends doubt you. How?

For me, it's been: "Why the heck am I doing this in the first place?" I hired a consultant, who did this exercise with me years ago. They said, "Why would you pay me so much money as a consultant?" and I remember saying something like, "I want this. I want my clients to do this. If I could just overcome this."

Those are all the things that come from your head. The consultant asked me seven times why I wanted the previous thing, until I got out of my damn head and got into my heart, and I felt it like a freight train. I remember saying, "I want to leave a legacy. I want to step up this industry."

"Why?" he asked.

I stopped. I felt a little emotional, and I said, "Oh, I never want to go backwards." I'd never thought that before. I started thinking how my mom worked three jobs to make 90 bucks a week. She came home tired. We lived in a trailer park. One day, we came home and our stuff was outside. We got evicted and had to move in with Grandma. All of those things happened. Not poor me, just they happened. All that started flooding back in my mind in my 40s, tears coming to my eyes. We couldn't go to the fancy restaurant, we couldn't take the vacations that other kids I went to school with took. And I thought, "I'm never going back there. I'm not going back to Motel 6." I retired my mom when I was 27 years old. I'm never going back to where I can't send my mom a check every week. I bought my mom a brand new car every two years. I bought her her dream house.

"I'm empowered," I told the consultant. "I'm not going backwards."

He said, "Why don't you want to go backwards?" (Try doing this with a spouse or a friend later. Every time you ask them why they want more, just say, "Why is that important?")

I remember saying, "I want my kids to have choices." Then the water works come, and I got emotional. I wasn't feeling sorry for myself. I just felt like I didn't have a choice as a child, like I'd get a step-grandparent that I loved to death. Leo Rizzo took me fishing, took me hunting. I'd come home after school, walk over to his house. He bought me a new BMX bike. Loved this guy. I come home one day, and my mom's like, "We're splitting again. We're leaving." I'm like, so no more Leo Rizzo? I wasn't in control. So I'm starting to realize I want my kids to have choices, if they want to stay in a house, if they want to do something new, if they want to go be whatever. I don't want to make entitled children—the world's got plenty of those. But I wanted them to have choices. So now I'm in my heart. It's about my kids.

So now the consultant's like, "Sorry, Dean, one more. Why is it important your kids have choices?"

What came out of my mouth sticks with me to this day. I said, "I need to be in control." Like not a control freak, but my childhood made me feel so out of control, Nicole. I had no decisions—who was my dad, who was my mom, what school I went to, what house I lived in. Money was in control of my life. Bad relationships were in control of my life. When I look back, I remember that I was fighting. You don't figure this stuff out when you're a kid. I was hustling firewood at 18 years old. I was selling cords of wood and fixing wrecked cars. Why was I so driven?

Because I was going to make my own damn decisions. I was going to be the parent I wanted to be, the husband I wanted to be, live the way I wanted. I wear a gray t-shirt or a black t-shirt every day of my life. I take my kids to school every day of my life. I make my kids lunches every single day. I don't miss tennis practice. I don't miss baseball practice. I don't miss dance recitals. I don't miss because I'm in control of my decisions.

And for that level of why, when you have a bad day, saying "I want to make more money" or "I want financial freedom" is not enough. But I will crawl over broken glass, chew through a brick wall, and fight to the death to be in control of my decisions, to give my kids choices, and to not allow myself to go backwards.

So how did this all come out of happiness? If you combine all three—One, money isn't evil. It actually solves problems. Two, we can be happy today. We don't have to wait. Three, if we can find our why, our purpose, nothing's going to stop you. You'll smile a little more along the way.

Dean Graziosi on Dreaming Big

Nicole: I love it. For me, that why exercise was so powerful. I have such a drive to leave this really big mark on the world. This goes to the second habit you write about, which is to go for something bigger. When I first started my business, I sent an email that said, "I want to start 100 gardens in my city," and to me, that felt huge. It felt ridiculous cuz I'd never helped anybody learn how to garden before, so to start with 100 felt like going to the moon. I read this book and started working with clients and realized it's not big enough. It needed to become a city-wide thing. I wanted everyone in Houston, Texas, to have a garden. The more I got into it, the more I felt, actually, I want my kids to grow up in a world where every person calls themselves a gardener.

You teach the importance of writing out how you want things to be, and so I started writing, "I'm the leader of the kitchen garden movement." I started picturing myself as like the Oprah of gardens, the person who gets everybody in the world to start gardening. Because you challenged me to have a bigger mission. One of the coolest things is doing that undid competition for me. Because all of a sudden, every other person doing anything in the realm of gardening shares my mission. I no longer felt like I was grappling for territory and it all had to be mine.

Dean: I love that explanation. Because it really does shift your whole perspective on things. You went from "Hey, can all of us in this industry make it?" to "No, I'm going up here, and I hope you all come with me." It's an immediate different frame.

Nicole: Yes, the minute I started to feel jealous or envious or "Oh, she's ahead of me" or "I'm behind," it was like, "But wait, I have a really big mission, and I can't do this all by myself."

Dean: God, I love that.

Nicole: My question for you is- My kids have all become teenagers, and when I ask them what they want to do, they used to have these crazy big dreams. I'm gonna be a singer. I'm gonna be an astronaut. And then as teenagers, they're dreaming smaller now.

Dean: But doesn't the world do that to us?

Nicole: Yeah, so how would you encourage everyone here to let themselves have a big, childlike dream?

Dean: I'll tell you what, I can't wait to answer this question because when you dream big, you don't have any competition. There is no competition. Everybody dreams too small, and I don't mean unrealistic expectations. I think I heard Tony Robbins say once, "If you're five foot two and your dream is to be an NBA star, come on. We got to get real, but we also can set bigger expectations." And here's what I know, and maybe you can borrow my confidence in this if you're listening today and you're just starting out, only because I'm just a few steps ahead of many of you. I failed miserably, questioned myself, felt like an impostor, you know, all those things.

But here's what I know because I've been in business for myself. I've never worked for anybody in my entire life, Nicole. At 16 years old, I started cutting firewood. At 17 years old, I bought my first wrecked car, fixed it up, and flipped it. By 19, I got my first apartment. By 22 years old, I had Dean Collision Center. Then I had some tow trucks, then I had apartments and I was building houses, and then I transitioned into this industry after I bought a Tony Robbins course in 1997. I'm like, I want to be in the business of selling what I know. Inspiring people? Impacting people for a living? Sign me up!

I can remember like it was yesterday—19 or 20 years old—doing one of my first real estate deals, and back then, I was hoping I could make $50,000 to $80,000 a year because nobody in my family had ever made that. And I remember the stress I went through to close this real estate deal. I didn't have the money. I was using credit cards, I was borrowing money from people, I was putting everything together, and I just wanted to make five grand on this deal. Back then, $5,000 might have been $5 million, right? It almost didn't go through, but at the last minute, I did it.

I've been in business so long I've done deals that are worth $50 million now. I don't mean that like, "Look at me," but to say there's the same exact stress, the same exact worry, the same exact solution-oriented thinking, the same energy to deal with somebody sitting on the other side of the table. I was nervous to talk to somebody about a $5,000 deal, and I was nervous to go live with McConaughey in front of 2.5 million people. It's the same nerves; it's the same feeling, so if you're gonna be stressed, if you're gonna worry about if you're gonna fail, you might as well have extra zeros at the end or extra impact at the end. Like, if you're gonna be stressed, go for something bigger, and then you have no competition.

Nicole: I had not thought about that, but it's so true. I feel the same amount of nervousness in bigger things that I felt in a tiny thing 10 years ago.

Dean Graziosi on Time Management

Nicole: Okay, so number three is make the present your friend, and this hit me so hard. Taking action, not waiting for tomorrow. It put me on this track of every single day when I wake up, even if there's a kid home sick or I'm sick or it's pouring down rain outside or my client cancelled, I ask myself: "What is one thing I can do in the next five minutes?" And that little strategy is the reason why I don't wait five hours or five days to start.

So my question for you is: What's your hack? Because, I mean, you just went through your laundry list of responsibilities. I want to be there. But how are you managing your time differently than I am?

Dean: Two things really quick. Number one, the older I get, the more I realize that most stuff doesn't matter. I want you to hear this if you're in your 20s, 30s, 40s, even your 50s, if you haven't used this as a practice. Most things you do, do not move the needle toward the woman you want to become or the man you want to become. They do not empower. They don't serve God or whatever you believe. They don't serve your family. They're just things. And over the years, I just know that I want to say no to anything that's in the gray.

There are things that either move you towards the person you want to become, or there are things that move you away from the person you want to become. And then there's the things in the gray—hanging out with my negative friend, surfing online. I might find something inspirational in between all the other crap. I go to Starbucks for five minutes; I usually stay for an hour and scroll while I'm there.

There are these gray things in your life. The older I get, the more I say no to anything that's gray. It's easy to say no to the stuff that doesn't serve you. You get drunk three days a week. I'm not knocking if somebody does, but if you're unhappy with doing that, you know that's an easy call. "I shouldn't drink that much three days a week because I feel like crap, it's not good for my health, and I'm not getting things done." That's easy.

Hanging out with a super negative friend who every time you leave them, you're like, "I should be happy with my job, happy with the relationship I have because this is as good as it gets." That's an easy one to go, "I gotta stop hanging out with her for a little while."

The gray moments don't serve anybody. They don't move you forward; they don't move you backwards. So every year of my life, I eliminate the gray and I say no to mostly everything. What do I love now? I love being with my wife, I love being with my four kids, I love making an impact on the world, I love the handful of partners and friends I have. Pretty much everything else in my life is a no, Nicole. Not a joke. When nobody knows you, you get invited to nothing, but you wish you could go. I feel blessed that I get invited to everything, and I turn down everything because it doesn't fit into that bucket.

Dean Graziosi on Living in the Present

The second part of that is if you ever read Eckhart Tolle or Michael Saylor, living in the present is where life is. We know that. That's obvious, but what does that really mean? How do we boil it down to the everyday people like you and me? Here's what I know. When you think about the past, where you missed something, you procrastinated, you were scared, it failed, does that empower you or disempower you?

We can use our past as fuel, but if we focus too much on it, it stops us in our tracks. It's like, "Well, I've tried this before, and it didn't work," "My husband didn't support me that last time," "I got scared," "I'm too old for tech"—all that crap we tell ourselves comes in and it stops you in the present. So we know that. And then we can paint movies of the future that have not existed. We have all done it. "What if I do this and then my friends think it's crazy and then it won't work and then I waste this money and oh my God, I'll just stay right here."

So we know the past screws us up and the future screws us up. Then we could just say, "I only have today." I'm so glad to hear you say that [about asking what you can do in the next five minutes]. It's really powerful to watch somebody who got a little spark from you. You did it. I just gave you some reminders that I discovered a little bit before you. That's it, right? But I boiled it down to what could I do today, what can I do this hour, what can I do right now to move me forward?

If I know this area is a no and this area is a gray, then what things in my life are needle movers? I know there are certain things I can do that will move the needle towards the man I want to become. So what I say is, "What can I do in this next hour, this next 10 minutes, that'll move me towards the man I want to become?" And all of a sudden, I only have this moment and I can only do this one thing and I move forward. And things starts happening. Things start moving. And I'm like, "Wow, success leaves clues." Jim Rohn, the old personal development teacher, says success does leave clues.

So if you get rid of the gray, you take this uncomfortable action, you get disturbed with an action, you move a little forward, go, "Wow, that wasn't that scary. I could probably do the next thing."

Nicole: Yesterday is gone. Tomorrow never comes. Today is the moment.

Dean: Today.

Dean Graziosi on Failure

Nicole: This is so important. You've already kind of touched on it, but don't be afraid to fail. My husband is a scientist, and literally his whole work, Dean, is failing, so they try to see how many things they can get to fail so they can finally find the one cancer drug that works. And when I read this, I was like, I am going to pretend like I'm a scientist, and so my business is going to be science. It's not about getting it right the first time; it's about doing it enough times to fail as much as I have to to figure out the one thing that's going to work.

I think we all kind of take it personally when stuff doesn't go right that was our idea or that we went for, and so I'd love it if you shared a way with everyone that you can bounce back from failure. We can all say, "Yeah, yeah, it's okay to fail," but when failure happens... I had a failure happen to me last year, and I felt shame. I was over here painting myself as a success and then hiding in my closet, hoping no one ever found out. So when that happens, what's an exercise we can do to keep us going?

Dean: So here's the thing. Please know when I share this, I am not the happy guy that says, "Oh my God, I failed. I've learned so much from this. Someday this is going to be the most empowering story of my life." I don't know anybody that's done that. The whole job is to just shorten the pain that you go through, the suffering that you go through, the being stuck that you go through.

If you know someone who's been through a horrific relationship or got cheated on, and it's months, years, or decades later and they still can't allow themselves to have love. That breaks my heart so bad. We both know somebody who started a business with the wrong partner and it went bankrupt, and they would never consider a business again, even though it's the thing that could change their whole entire life. They're hanging on something.

I love Og Mandino's book, The Greatest Salesman in the World. He's got 10 scrolls in it, and one of the scrolls is: I will persist until I succeed. He says what people forget is that the prize isn't at the beginning of the journey. It's at the end of the journey, and in this journey, we have to go around a lot of corners of failure, a lot of things that go wrong, and we don't know if our next level of love, success, passion, income is around two corners or 20. We just have to keep persisting, and some people we know nail it on their second corner. Good for them. We also know other people on their 30th corner, and they're going, "All right, I'm doing one more." And eventually, they find it.

All the things that went wrong in your life—you failed, you were let down, you were hurt bad—what if they were all designed by somebody bigger/stronger than us because you needed each one of these ingredients to be the person you are today? You needed that heartbreak, you needed the failure. I know it doesn't mean it's easier, but it's just a different way to look at it. You could take your past, and it could be your anchor. You could go, "Hey, I went through that situation with all those marriages as a kid. I moved in with my dad, who was very violent. But it made me empathetic. It made me be able to go on stage and talk to people and feel their heart."

I can look at all those things, like having a bleeding ulcer at 12 years old because I was so scared of some of the stuff my dad would do and say. By the time I was 14, I learned how to manage my dad, and we've had this amazing relationship for so long. He became a better human, and I became better at communicating and understanding people's pain. I could say, "Ugh, I can't believe I had a bleeding ulcer." But I say, "God, thank you for giving me a dad with that issue and allowing me to practice on someone so close."

We could take any situation and say, "It sucked. I hated feeling that way. But right now, I don't have to live with it being sucky. Thank God I can make that decision." What I teach my kids when they're going through something bad is "focus on the fix." When they were five and seven years old, I'd say, "When you spill a glass of milk, you could go, 'Why did it spill? Who spilled it? Why would you put it on an uneven table? Is it going to stink?' Or you can grab a towel and a new glass of milk and move on. You can make sure the next time you put the milk down, you put it in a safe spot."

Stop focusing on why it happened, on whose fault it was, on how they should be paid back. They're most likely not going to get paid back, and it's most likely not fair to you, and who gives a crap? Focus on the fix! Take uncomfortable action. That's how you keep moving forward.

Nicole: That is gold. That is like watching my kids learn to walk, right? They push themselves, they stand up, and they fall over. I'm not like, "Oh man, you're such a failure. Stop trying to walk." You realize actually that falling is what makes someone able to walk. Every time they fall, they push themselves back up, and that's what builds the muscle so they can walk.

Dean Graziosi on Perfectionism

Nicole: The last one is stop overthinking. Oh my gosh, this one was so golden because I had been dreaming of having my own business and writing books when I had all these babies at home, and I would just think think think about it. Everything changed for me when I decided I was going to think less and do more and learn as I go. I was into the doing already when I read this book. Massive action has been a commitment I've had from the beginning, so the minute I have an idea, I go ahead and test it. I don't wait until it's perfect. I don't try to have an A+ product. I just get it out there and see what people think about it. And that's literally changed my life, and I think so many people get stuck in their head. So I wondered if you had just a last little nugget for all the perfectionists stuck in their heads.

Dean: I do. I do. Can I tell you a lot of times perfectionism is just that you're scared, and I don't mean that to be disrespectful. Please know I'm here to help shift you. If something I say disturbs you but you still go take action today, then I still win. Because that's my whole goal today is to get you to move. Sometimes it's, "Hey, I want to start my own business, but I got to read all these things, and I got to understand what LLC means, and then I have to understand how to build a website and a social media following." You set so many standards for yourself—it's that "I can move forward when..." It's never gonna happen. You are protecting yourself by layering so much crap that no one could get through it and make it perfect, and then you go, "Well, I would have done it, but I didn't have..." No no no. You have to jump.

Number one, model proven practices. I am not telling anybody to go jump in when you don't know what you're doing. Find someone who's already done what you want to do and model them, like following Nicole, like following Tony. Find somebody who's already done what you want to do and model proven practices. If you've got to go through the jungle and make it to the other side, do you just run in thinking, "I'll figure it out." You could get bitten by snakes. You could fall into quicksand. You could be eaten by a spider. You don't know. So if somebody who's been walking through this jungle for 20 years has a map you can buy for a buck, buy the map! Follow the map. Model proven practices.

But once you have that, you have to jump out of the plane and grow wings on the way down. You're never going to feel confident; you're never going to feel 100% prepared. Those of you that are parents, have you ever felt 100% prepared to be a parent? I have four. I still screw up. I still go, "Oh, I messed that up. I got to give it 10 minutes and go upstairs and apologize." But we jumped in. The first baby you bring home and there's black tar coming out of their butts and there's nobody telling you what to do, you're like, "Ahhh!" We figure it out. We jump out of the plane and grow wings on the way down.

It's the same thing here. We have to get the proven path; we got to be disturbed with our own inaction and stop overthinking. And the last thing I'll say is, how do you crush that? Here's the question. This is gonna be a hard one. What has overthinking already cost you? It's already cost you way too much. It's already wasted years of your life. Stop it. Literally stop it.

Nicole: I love the analogy: Our children don't want us to be perfect; our children want us to be present. There are people waiting on you, and they don't want you to be perfect because they're not perfect. They're not looking for a perfect business, a perfect consultant, a perfect coach. They're looking for you. They're looking for someone who's a few steps ahead of them, just like Dean's ahead of me and maybe I'm a little bit ahead of you. We don't want perfect. Actually, we want present. We want real, and that's what you guys have to offer.

Join Dean Graziosi and Tony Robbins for a Free Event to Help You Identify Your Most Valuable Asset

Nicole: Is Dean amazing? I mean, this was golden, Dean. The fun does not have to end. Dean and his partner Tony Robbins are doing this incredible event in June. I actually got to attend a few years ago in 2019. Totally changed the way I see my business, and we want to invite you too. It's free. Give us just a little sneak peek of what we're going to learn with you in in June, Dean.

Dean: I'm in a place in my life where this is what drives me more than anything. I hope you guys feel it. We should have close to a million people registered for this event, people that are dying to lean into their full potential, to find a path, to know where to start. How do I create a real business? How can I do something with no glass ceiling but that also gives me purpose and passion, where I can't wait to wake up in the morning? I'm not talking about a magical money machine—that doesn't exist anywhere. But what we do over three days is really show people how to gain the confidence to know they're not only meant for more, can do more, achieve more, succeed more, but they can actually find a path to do it.

We're going to teach you what our greatest skill is: how to identify the most valuable asset you own. It's exactly what Nicole does for a living. How do you extract and share something you do? Gardening or any other thing, a life experience that you've had, a skill that you've learned through work, a passion that you love—and how to turn that into a business, how to turn it into a course, a workshop, a mastermind, a podcast. It doesn't cost you anything if you don't have to put it in the warehouse. You don't have to store it, but how do you do it with confidence?

So day one is showing you how to do that. Tony will bust every limiting belief you have around all of it. I will share the exact strategy to know what to teach, who to teach to, how to teach it. Day two we turn selling into service because most people don't like to sell. I will bust that myth. If you feel my personality, I'm guaranteeing you at the end of day two, you'll be like, "I cannot wait to get people to say yes." But we're going to give you the path and plan. Day three we're going to teach you how to share it with confidence.

We're calling the event The Game Has Changed because I've been in this industry almost 30 years, Tony 44. The last 6 months have changed everything. What used to take months or years could now take weeks, hours, or minutes, so we are going to share some stuff in these three days, and we're going to work together over these three days. It's going to blow your mind. If you've tried and failed, be there. If you're just curious, be there. If you're in business, be there. It's what we did today but with more structure, process, steps, and systems to make it real.

The event is free, but I recommend you pretend you paid $1,000 for it because then you'll show up. Send the registration link to two of your friends and say, "Let's do this together."

Nicole: Okay, so we are going to define happiness, go for bigger goals, stop being afraid of failure, make the present our friend, and stop overthinking. Can we all agree to that? No more overthinking. Focus on the fix. Oh my goodness, that's going on my wall.

Thank you, Dean, so much for your time. I cannot wait to hang out with you and learn from you in June. You're literally golden, and the way you give back to us and continue to teach from all your experience is so good. I could tell just from today your genuine care for all of us to to grow into the next level of ourselves. So thank you for pouring into to me and to all of us here.

Pictures used with permission from Dean Graziosi and the team at MasterMind.com.