Online Business Head of Programs

Company Description:

Gardenary, Inc exists to make gardening ordinary for everyone through online courses, books, and high quality gardening products in the Gardenary shop while inspiring and educating millions through social media, podcasts and the Gardenary blog.

Gardenary is a leading online business specializing in garden education, supplies and garden consultant certification. We are dedicated to providing innovative solutions that meet the needs of our diverse customer base. As we continue to expand our online presence, we are seeking a Head of Programs to join our team.

Position Overview:

The mission of the Head of Programs is to contribute to the overall profitability of Gardenary by bringing strategy and quality to the execution of Kitchen Garden Academy (KGA), Gardenary Consultant Certification (GCC), and other future course offerings in order to provide a high-end, continuously improving experience for our students and Gardenary Certified Coaches. GCC, our certification program, serves 300+ students each quarter in our quarterly certification cohorts; these are advanced gardeners who are working to start a garden consulting business. The Head of Programs will understand the intricate components of this certification program, and the mission of this role will be recruiting, training, and managing relationships of both internal and contracted coaches that will embody our values and present our content with excellence. 

As the Head of Programs, you will be responsible for developing and implementing comprehensive strategies to drive high levels of engagement, participation, and completion rates for our Gardenary Consultant Certification program. You will leverage your expertise in engagement, social media, and gamification to create a dynamic and immersive learning experience for our students.

As Head of Programs at Gardenary, you will be responsible for the following areas:

• You will have a global vision over messaging, brand, and promotional goals.
• Lead creation of social media engagement strategy and live event coordination.
• Have a strong pulse on what’s trending, what works, what converts.
• You will be an effective strategy builder/vision caster
• You will be a strong, engaging, and effective leader of multiple direct reports.

Duties and Responsibilities:

• Develop and oversee the implementation of a comprehensive engagement strategy to maximize student participation and completion rates for the Gardenary Consultant Certification program
• Leverage innovative engagement tactics, such as gamification, social media, and interactive content, to keep students motivated and invested throughout the program
• Analyze program data and student feedback to identify areas for improvement and implement data-driven enhancements
• Collaborate closely with the marketing and content teams to ensure seamless integration of engagement initiatives across all touchpoints
• Stay up-to-date with the latest trends and best practices in online learning, engagement, and program management
• Manage a team of contract coaches to execute on engagement initiatives
• Set and track key performance indicators (KPIs) to measure the success of engagement strategies and make data-driven decisions
• Develop and maintain strong relationships with program stakeholders, including instructors, students, and industry partners
• Lead weekly zoom meetings for Kitchen Garden Academy students and Gardenary Consultant Certification Students
• Develop and maintain a comprehensive departmental budget
• Collaborate cross departmentally to plan and produce live events
• Develop and own program strategy and schedule for future membership program

Skills, Abilities and Experience:

The ideal candidate will possesses the following qualifications:

• Bachelor's degree in a relevant field, such as business, marketing, or education; master's degree preferred
• 5+ years of experience in program management, with a strong track record of driving high engagement and completion rates
• Proven expertise in developing and implementing successful engagement strategies, with a focus on social media, gamification, and interactive content
• Excellent analytical and problem-solving skills, with the ability to leverage data to inform strategic decisions
• Strong communication and interpersonal skills, with the ability to effectively collaborate with cross-functional teams
• Experience in the education or online learning industry 
• Passion for lifelong learning
• Bonus points for being passionate about gardening

Application Instructions:

If you’d like to be considered for this role please submit the following as quick as possible via email to careers@gardenary.com:

• Cover letter and PDF of your resume
• Answers to the following questions via email:

1. Why do you think you are the best fit for this position?
2. We are looking for someone who takes ownership and is ready to build new and develop existing programs. Give us 3 reasons why that is you.
3. What software or apps have you used?

• A 3-minute video introduction. (We will not review videos longer than 3 minutes. Please ensure the video is viewable to anyone with the link.

Although we permit “side gigs” / work outside this role, it must not compete or overlap with the work we do, or interfere with your role and responsibilities within the team. 

If you want to step into a role with a great opportunity, you enjoy taking ownership, and you have an action-oriented and proactive working style, this just might be the role for you!

*Please note, applicants must reside within the greater Nashville area.

Want to learn a little bit more about us? Keep reading!

Meet Nicole

Nicole Johnsey Burke, the founder of Gardenary, Inc., and the author of Kitchen Garden Revival, is on a mission to bring back the kitchen revival garden and make it an ordinary part of life for everyone, no matter their level of gardening experience. Since starting her own kitchen garden business in 2015, Burke and her company have built hundreds of kitchen gardens, taught thousands of students to create their own through her online courses and Gardenary 365, and trained hundreds of garden consultants through the Garden Coach Society. Her work has been featured by Southern Living, This Old House, Modern Farmer, and the Garden Club of America. She believes kitchen gardens are a step that everyone can take to create positive change. To find more tips and tricks for building your own kitchen garden, visit her online at www.gardenary.com and download the Gardenary app from your favorite app store.

Gardenary Perks & Pay:

Check out some of the amazing perks of working for Gardenary! We're fast-paced and rapidly growing, but these awesome perks help just a little too:

• Generous PTO and Sick Leave – Working hard is crucial, but rest is too! We prioritize both here at Gardenary. Here’s how we support that:
• 3 Weeks Discretionary PTO
• 10 Wellness Days
• Paid Holidays – We offer 12 paid holidays per year!
• Summer Week of Rest – What would it be like to experience a solid week of no work texts, emergency calls, or messages to answer when you return? Glorious, right?! That’s why we completely shut down for the first week of July. This allows us all to fully unplug at the same time and jump back in together, feeling fully refreshed and ready to go! 
• Healthcare Reimbursement – Gardenary offers a $500/month healthcare reimbursement. 
• Retirement Savings Plan – We know our greatest asset is our team. That’s why we provide our eligible full-time employees the opportunity to enroll in our 401(k) plan to save for the future. We also offer a generous 401k match. 
• 100% of your deferrals up to 3% of your compensation; plus 
• 50% of your deferrals over 3% but that do not exceed 5% of your compensation.

Position Salary: $100,000-$120,000, based on experience